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Paola Amparan
CORRAL
As the marketing and graphic design volunteer for the summer of 2018 I contributed to current and future content strategies and aided in the design of infographics, icons and collateral for the 2018 annual report. Part of my role was to also manage CORRAL’s social media presence. Through this venture I wanted to not only grow CORRAL’s following but sought to improve the overall engagement of the current audience. In this role I researched and implemented social marketing strategies that resulted in a growth of 60% and engagement increase of 90%.